Mar 4 1967

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Press should find ways to better meet readers' needs for science news, James B. Lemert, Assistant Professor of Journalism at Southern Illinois Univ., suggested in Editor & Publisher: "There has been an overwhelming explosion of scientific knowledge, and the press has an increasingly important challenge . . . to report these developments so that the people who wouldn't know a cathode from a microbe and who shouldn't be expected to know-can understand. "Public understanding is important, because most of the money for science comes from public funds. Further, the long-term social and political effects of scientific achievements should be watched closely. Sometimes they are not evident until it is almost too late." (Editor & Publisher, 3/4/67)

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